If you ask any digital video creator about their biggest business concern, it will likely come down to reliability.
TikTok and Instagram can drive reach and visibility, but don’t offer meaningful revenue. YouTube does, but creators often feel like they are playing catch up with the algorithm, rather than controlling their own destinies.
The video technology platform Vimeo thinks it can offer creators another option: A turnkey product that will let every creator quickly launch their own subscription streaming service.
Called Vimeo Streaming, it will let any video creator launch a service and apps without any coding experience. The service includes tiered membership options, including access to live events and merchandise; custom video bumpers to promote specific projects or campaigns; piracy protection; advanced data analytics; and AI-powered translations to enable global reach.
“Vimeo is proud to serve the professional creator. With our new Vimeo Streaming release, we are giving creators more ways to connect with and gain a deeper understanding of their audiences, more ways to monetize their content, and higher grade security,” said Philip Moyer, CEO of Vimeo. “Vimeo is also breaking down language barriers for creators with our new AI services. We believe creators should be in control of their work and how they are paid; so we’re taking the technologies that are usually only afforded by the biggest platforms and putting it in the hands of our customers, at a fraction of the cost.”
Vimeo has been operating in the space for some time, offering a suite of tools to help video producers distribute and monetize their content. However the company says that Vimeo Streaming is a giant leap forward.
Dropout, the comedy platform (previously known as College Humor) has used Vimeo’s products to build its own subscription business.
“Vimeo Streaming allows us to concentrate on our core competency—producing content—and leave the technical aspects to Vimeo,” said Dropout CEO Sam Reich. “Our subscription business is far and away our biggest revenue driver, and Vimeo’s comprehensive suite of tools means we’re delivering it to our audience stylishly and reliably.”
