Visitors to the U.S. from 20 major countries dropped 10.3% in March from a year earlier, according to new data published Tuesday by the U.S. International Trade Administration.
Visits from Western Europe dropped 17.2%, to 905,603. Those from Germany declined at an even faster pace: 28.2%. U.K. visits were down 14.3%.
Travel from Asia dropped just 3.4%, and Eastern European visits showed an a slight increase of 1.5%.
Overall visits to the U.S. from overseas fell 11.6% in March compared to the same month last year.
The figures did not include arrivals from Canada, which is scheduled to report tourism data later this week. It also did not include land crossings from Mexico.
The data is consistent with reports of a slowdown in demand to travel to the U.S. following increase tensions between the Trump administration and U.S. allies.
“In the last few weeks, we have started to see some signals that U.S. demand has been slowing,” warned the CFO of Virgin Atlantic last month.
Data compiled from Cirium found that advance bookings between the U.S. and Europe were down 12.6% compared to last year, but it cautioned that its data was primarily from online travel agencies.
Declining Demand
Data from Mabrian, a global travel intelligence platform, shows global travel interest to the U.S. is beginning to be impacted by the Trump administration’s policies.
Mabrian analysed millions of flight searches made between January and March 2025 from 10 key source markets (including the U.K., Germany, France, Canada, Mexico, Brazil, India, Japan, South Korea and China).
Overall travel intent from 27 E.U. countries to the U.S. was down 0.4% year-over-year.
Germany and Italy each recorded declines nearing 1 percentage point compared to 2024, indicating growing uncertainty among travelers.
British demand, while initially impacted, has begun to recover — briefly surpassing last year’s levels in mid-March — making the UK the only European market analyzed to show signs of resilience. Gross bookings slightly declined in February (-1.1%), but rose in March (+1.6%), suggesting growing confidence among British travelers.
“This data underlines the sensitivity of European markets to geopolitical developments in other continents”, said Carlos Cendra, partner and communications director at Mabrian.
“While travel demand is always capable of being resilient, sudden policy shifts or added difficulties to visit the country project a less-friendly image of the U.S. as a destination, which might influence travel intent in the short and medium term,” Cendra said.
