Travelers from several countries say they are less likely to visit the U.S. as a result of the political environment and policies of the Trump administration, according to an exclusive new survey from Skift Research.
Among the findings: Nearly half (46%) of respondents across five countries surveyed say they are less likely to visit the U.S. due to Donald Trump’s presidency, with negative sentiment strongest in Canada (62%) and Germany (59%).
Survey results reflect the sentiment of 1,250 respondents who said they planned to travel internationally in the coming year from five countries: Canada, Germany, India, Mexico, and the United Kingdom.
The survey was conducted in early April after Trump unveiled a plan to enact hefty tariffs on goods from dozens of countries – including longtime allies – and global financial markets showed extreme volatility.
Go Deeper into the Survey Results: “How Trump and U.S. Politics Are Shaping Inbound Tourism Sentiment in 2025.”
The number 1 reason for not wanting to visit was the political climate: 63% of those who said they weren’t likely to visit cited this reason. In addition to the political climate, deterrents cited included included safety and security as well as trade policy.
Notably, only 10% of respondents cited closures of national parks or attractions, suggesting that broader geopolitical and societal factors far outweigh destination-specific concerns in shaping today’s travel decisions.
Responses varied depending on political affiliation and income levels.
Across all political spectrums, more people say they are “less likely” to visit the U.S. than they are “more likely.” The gap was most pronounced among those describing themselves as liberals (a 29% net gap in likelihood of visiting the U.S. due to Trump’s presidency.) But even conservatives showed a negative sentiment gap (– 11%).
However, higher-income travelers appear largely unaffected. They were among the only demographic groups to show a net positive sentiment gap towards U.S. travel. Higher-income groups ($150,000+) were 5% more positive than negative on visitation to the U.S. Those earning $200,000 or more had a similar range of positive inbound travel sentiment.
While economic actions like tariffs have shaped perceptions of U.S. travel, regulatory policies such as visa restrictions had the strongest influence overall: 37% said regulatory factors most influenced their travel perceptions, versus 28% who cited economic factors. Also important were conduct-related issues (35%) — including Trump’s personal behavior.
