A new “Share to TikTok” feature in Spotify and Apple Music is making it easier for users to share songs, playlists, audiobooks, and more directly in content on the video platform.
Using the integrations, TikTok users can create a direct link to content on the streaming platforms, similar to how they can share songs directly on Instagram Stories. When a user shares a Spotify track, for example, they can choose whether the song will appear as a video, photo, or Story post on TikTok. Viewers of the content can then click the song and navigate directly back to their preferred music app.
It creates an easy link between TikTok and content on other platforms — previously if you wanted to share a playlist you made, you’d have to send a link via messages or drop the link in comments or a caption. TikTok doesn’t make it easy to navigate outside the app: even if you copy and paste a link in comment, it’s not clickable.
TikTok has become a major way audiences discover new music, and the platform has introduced other integrations that better connect the two worlds. Last year, TikTok added the ability to save songs directly from the app without leaving and going to Spotify, Apple Music, and Amazon Music. (Spotify today also announced this capability for Instagram.)
