Fans of Apple TV+’s Severance got an unexpected dose of corporate surrealism this weekend, as the Bell Works building in Holmdel, New Jersey — the same location used for Lumon Industries in the series — was reactivated for a limited-time immersive event.
I went to the ‘Severance’ pop-up in Grand Central. It was wild.
On April 5, the architectural landmark morphed into an IRL Lumon experience, blurring the lines between fiction and fandom with a museum-style showcase. The event featured curated set recreations, Severance-inspired menus, exclusive branded merchandise, and the pièce de résistance: a waffle party.
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The one-weekend-only activation tapped into the show’s meticulously crafted aesthetic, offering attendees a tangible slice of its unsettling officeverse.
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The Bell Works building, once home to the legendary Bell Labs — a research and development hub now owned by Nokia — served as more than just a filming location for Severance. In an interview with CNBC Make It, production designer Jeremy Hindle said the space made “our heads explode,” calling it a perfect fit for the show’s unsettling tone.
He noted that Bell Labs was originally designed to be a welcoming environment for the families of scientists and engineers — a concept eerily mirrored by Lumon Industries, though, as Hindle put it, Lumon “went down the wrong path.”
That Saturday night also featured a VIP event that included a cast Q&A session moderated by The Late Show host Stephen Colbert and attended by most of the show’s stars.
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