The hotel, located in Plaza Cataluña, will start operating under Palladium Hotel Group’s management from 15 November 2024. The property will operate under the ephemeral brand 45 Times Hotels for a limited period of time, prior to its redevelopment.
LONDON – Palladium Hotel Group announces its arrival in Barcelona with the opening of 45 Times Barcelona Hotel, starting from 15 November 2024.
With an unbeatable location, in the heart of Plaza de Cataluña, 45 Times Barcelona Hotel, a 4* superior property, features 119 rooms distributed across 11 different categories. The hotel will operate temporarily under the ephemeral brand 45 Times Hotels. Its location, just a short distance from the theatres of Las Ramblas and Gaudí’s majestic works, is an attraction in itself. The building’s neoclassical architecture and unique décor combine elements that authentically represent Barcelona’s cosmopolitan and varied style, including a mural by the urban art collective Boamistura.
45 Times Barcelona Hotel will maintain the services and facilities of the current establishment, including its iconic rooftop with swimming pool and bar, offering magnificent views over the city.
Suite, rendering
‘We are delighted to return to Barcelona, one of the most desirable cities for tourists globally and a key destination for us,’ said Jesús Sobrino, CEO of Palladium Hotel Group. ‘The opening of this hotel is a further step in the development of our expansion plans, both in the urban segment and in the Mediterranean region. We believe that the service proposal, both under the ephemeral 45 Times Hotels brand, and in the future under the BLESS Collection Hotels brand, fits perfectly with the modern lifestyle, cosmopolitan and innovative identity of Barcelona itself. We continue to advance our commitment to sustainable and profitable growth, adding our presence in one of the leading tourist capitals of the world.’
The opening of 45 Times Barcelona Hotel marks the group’s return to Barcelona, where it was present until 2022 with 3 assets operating under the Ayre Hoteles brand. Following its conversion, after approximately one year, 45 Times Barcelona Hotel will become part of the BLESS Collection Hotels portfolio, following the same concept of experiential luxury that characterises this exclusive brand. ‘With 45 Times Barcelona Hotel, we are giving continuity to a concept of ephemeral hotels, which pay tribute to the most cosmopolitan traveller and allow us to operate assets in an agile manner for a specific period of time before transforming them into concepts already established within the portfolio of Palladium Hotel Group’ says Juan Serra, Corporate Managing Director of Only YOU Hotels and BLESS Collection Hotels.
Roof, rendering
The opening of the 45 Times Barcelona Hotel is the second for Palladium Hotel Group this year, following the opening of Only YOU Hotel Sevilla in March 2024. This brings the total number of properties operated by the hotel management company to 41, 19 of which are located in Spain.
45 Times Hotels: an ephemeral brand
45 Times Hotels has been created as an innovative concept of hotel accommodation that operates only for a limited time, and must therefore be enjoyed before it disappears to be transformed into another experience. It is accommodation with modern, functional and comfortable facilities that guarantee a quality experience in prime locations, inviting guests to enjoy the destination. At its core is the anticipation of a transformation and evolution to become another concept: another brand in the Palladium Hotel Group portfolio.
45 Times Hotels is a concept that was born in New York. The brand pays tribute to the cosmopolitan spirit of big cities and was created in honour of the chain’s first hotel in the American city: 45 Times Square Hotel, which opened in August 2023, and whose opening marked the arrival of Palladium Hotel Group in the United States.
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