MG Motor Ends 2024 with Record December Sales Milestone
MG Windsor recorded 7,516 unit sales in December 2024, marking its highest monthly performance. Year-over-Year (YoY) growth reached 55.29 percent compared to 4,840 units in December 2023. Month-over-Month (MoM) growth stood at 24.87 percent, reflecting sustained momentum in the passenger vehicle market.
Segment Contribution to Sales – New Electric vehicle (NEV) sales accounted for 70.01 percent of December 2024’s total, amounting to 5,262 units. Internal combustion engine (ICE) vehicles contributed the remaining 29.99 percent, with 2,254 units sold. This sales mix puts the focus on MG Windsor’s role in accelerating EV adoption across India. MG windsor sales stood at 3,785 units.
Three Months on Top: EV Market Lead
MG Windsor became the highest-selling passenger EV for three consecutive months, consolidating its market position. Surpassing 10,000 cumulative sales within three months post-launch further demonstrates its strong consumer demand and competitive edge.
Key initiatives in 2024 included a joint venture to enhance operational capabilities and a refreshed brand identity to align with emerging trends. The introduction of Battery-as-a-Service offers consumers flexible ownership options, enhancing the value proposition of MG’s EV portfolio.
Auto Expo 2025: MG Showcase
MG’s commitment to launching new products every six months has established a predictable growth trajectory. This strategy caters to evolving consumer preferences while ensuring sustained innovation in its offerings.
The Bharat Mobility Global Expo 2025 in January serves as a platform for MG to showcase its advancements in EVs and mobility solutions. Focus remains on maintaining its leadership and making strides in the NEV segment.
Mobility solutions
December 2024 witnessed MG’s highest-ever EV sales performance. This achievement points to a small but increasing consumer shift towards EVs, supported by modern cars and infrastructure development.
Role of Battery-as-a-Service
Battery-as-a-Service has emerged as a pivotal feature for MG, offering cost-effective and scalable mobility solutions. This innovation addresses range anxiety and upfront costs, key challenges in EV adoption journey.
Every Six Months: Product Launch Strategy
MG’s strategic focus on smart, scalable, and competitive mobility solutions positions it well for continued growth in the EV market. With consumer preference shifting, MG aims to sustain its NEV sales momentum into 2025. MG Windsor’s performance reflects broader trends in India’s automotive landscape. With increasing consumer interest in EVs, market transformation continues to align with sustainable and market-driven growth.
The company spokesperson shared, “2024 marked a year of transformation for us. We successfully launched our joint venture and refreshed our brand identity, reaffirming our commitment to India’s automotive evolution. The Windsor EV emerged as a market leader, despite market challenges. Our innovative Battery-As-A-Service offering and customer-centric mobility solutions continue to shape the future of India’s automotive landscape. Going forward, we will maintain our growth momentum while driving continuous disruption and innovation. We are committed to introducing new products every six months, alongside delivering exceptional customer service.”
