An anonymous reader quotes a report from Ars Technica: In 2019, Garrett Mitchell was already an Internet success. His YouTube channel, Cleetus McFarland, had over a million followers. If you perused the channel at that time, you would’ve found a range of grassroots motorsports videos with the type of vehicular shenanigans that earn truckloads of views. Some of those older videos include “BLEW BY A COP AT 120+mph! OOPS!,” “THERE’S A T-REX ON THE TRACK!,” and “Manual Transmission With Paddle Shifters!?!.” Those videos made Mitchell, aka Cleetus McFarland, a known personality among automotive enthusiasts. But the YouTuber wanted more financial independence beyond the Google platform and firms willing to sponsor his channel. ” after my YouTube was growing and some of my antics [were] getting videos de-monetized, I realized I needed a playground,” Mitchell told Ars Technica in an email.
Mitchell found a road toward new monetization opportunities through the DeSoto Super Speedway. The Bradenton, Florida, track had changed ownership multiple times since opening in the 1970s. The oval-shaped racetrack is three-eighths of a mile long with 12-degree banking angles. By 2018, the track had closed its doors and was going unused. DeSoto happened to be next to Mitchell’s favorite drag strip, giving the YouTuber the idea of turning it into a stadium where people could watch burnouts and other “massive, rowdy” ticketed events. Mitchell added: “So I sold everything I could, borrowed some money from my business manager, and went all in for [$]2.2 million.” But like the rest of the world, Mitchell hit the brakes on his 2020 plans during COVID-19 lockdowns. Soon after his purchase, Mitchell couldn’t use the track, renamed Freedom Factory, for large gatherings, forcing him to reconsider his plans. “We had no other option but to entertain the people somehow. And with no other racing goin’ on anywhere, we bet big on making something happen. And it worked,” Mitchell said. That “something” was a pay-per-view (PPV) event hosted from the Freedom Factory in April 2020.
The event led to others and, eventually, Mitchell running his own subscription video on demand (SVOD) service, FRDM+, which originally launched as Cleetervision in 2022. Today, a FRDM+ subscription costs $20 per month or $120 per year. A subscription provides access to an impressive library of automotive videos. Some are archived from Mitchell’s YouTube channel. Other, exclusive videos feature content such as interviews with motorsports influencers and members of Mitchell’s staff and crew, and outrageous motorsports stunts. You can watch videos from other influencers on FRDM+, and the business can also white-label its platform into other influencers’ websites, too. “Today, bandwidth isn’t a problem for FRDM+, and navigating the streaming service doesn’t feel much different from something like Netflix,” writes Ars Technica’s Scharon Harding. “There are different ‘channels’ (grouped together by related content or ongoing series) on top and new releases and upcoming content highlighted below. There are horizontal scrolling rows, and many titles have content summaries and/or trailers. The platform also has a support section with instructions for canceling subscriptions.”
“Due to wildly differing audiences, markets, costs, and scales, comparing FRDM+’s financials to the likes of Netflix and other mainstream streaming services is like comparing apples to oranges. But it’s interesting to consider that FRDM+ has achieved profitability faster than some of those services, like Peacock, which also launched in 2020, and Apple TV+, which debuted in 2019.”
