Lamborghini sales are up and order books are full for months, if not years, in advance
November 6, 2024 at 17:30
- Lamborghini is having a stellar year, which has been fueled by strong demand for their updated lineup.
- There’s now a waiting list of over two years for the Revuelto, while the Urus SE is already sold out for 2025.
- Boosted by increased sales and personalization options, the brand’s operating profit rose nearly 10% this year.
The Audi Group released their third quarter results yesterday and Lamborghini was the only bright spot. The Italian automaker is now providing more details and revealing customers will need plenty of patience.
Since the company’s entire lineup has been revamped, Lamborghini is experiencing strong demand and long customer wait times. People who walk into a dealership today and order the range-topping Revuelto won’t be driving it for more than two years.
More: Lamborghini Urus SE Is A 789 HP PHEV With A 37-Mile Electric-Only Range
The plug-in hybrid Urus SE is also a hot commodity as the 2025 order bank has already been filled. Lamborghini was less transparent about the Temerario, but said the car has received a “very positive response from the public” since its debut at Monterey Car Week.
Chairman and CEO Stephan Winkelmann said, “The extremely positive performance we are seeing is the result of an unprecedented chapter for Automobili Lamborghini, marked by the introduction of three new cars in just 18 months and culminating in the significant milestone of fully hybridizing our range with the presentation of the Lamborghini Temerario. This is a crucial moment for the company, highlighting the importance and impact of the transformation we are experiencing.”
On the financial side of things, Lamborghini delivered 2,853 vehicles in the third quarter and that was an 18.7% increase from this time last year. Through the first nine months of the year, deliveries are up 8.6% to 8,411 units and the Urus accounts for more than half that number.
This spike in sales, combined with the endless appetite for customization options, has done wonders for Lamborghini’s revenue, which shot up 20.1% to €2.43 billion ($2.61 billion) through September. This, in turn, has pushed their operating profit up by a respectable 9.8% to €678 million ($729 million). A healthy bottom line, no doubt, though one wonders how sustainable it all is when even the best-selling models are trapped in production purgatory.