Hospitable’s new Abandoned Bookings tool reclaimed over $36,000 in its first week, enhancing direct bookings for vacation rentals by re-engaging guests with personalized emails.
SAN FRANCISCO – Vacation rental management platform Hospitable has successfully reclaimed over $36,000 in lost direct booking revenue for its customers within just one week of launching its new Abandoned Bookings tool.
As the book direct movement continues to gain traction in the vacation rental industry, Hospitable addresses a critical challenge: numerous guests initiate direct bookings but abandon them before confirming their stay.
The Abandoned Bookings tool aims to re-engage guests who have left their reservations incomplete, automatically identifying abandoned booking attempts and dispatching personalized, timely emails to encourage guests to return to the website and finalize their booking.
In its debut week from October 25 to November 1, the tool achieved an impressive 58.4% open rate and 7.9% click-through rate, successfully recovering over $36k in potentially lost revenue, including $30k from the US market and AU$8k (US$6k) from Australia.
Hospitable isn’t stopping there, with plans to further boost conversion rates by adding emotive property images into emails and enabling hosts to offer promo codes to help encourage guests to complete their bookings.
Pierre-Camille Hamana, CEO and Founder of Hospitable, said: “In the highly competitive vacation rental market, every booking counts. As more guests seek the benefits of booking directly, hosts need the right tools to effectively capture and convert these opportunities. The journey to a booking isn’t always straightforward, and sometimes, guests need a little nudge to complete their reservation. Our Abandoned Bookings tool goes beyond mere recovery, it reignites that initial interest and transforms potential enquiries into confirmed stays. Recovering $36,000 in just one week is a testament to the tool’s effectiveness.”
The launch of the Abandoned Bookings tool is a key component of Hospitable’s broader initiative to help hosts drive more revenue. Recently, the company also launched a new upselling feature that leverages AI to detect gap nights, offering guests options for early check-in, late check-out, or the opportunity to extend their stay.
Additionally, Hospitable has integrated Apple Pay and Google Pay into its direct booking websites, streamlining the checkout process and offering guests more convenient payment options. Since this integration, 16% of payments from direct booking guests have been made through Apple Pay, highlighting the demand for flexible payment solutions. The platform also now enables hosts and property managers to embed videos into their direct booking sites, providing a more engaging and immersive way to showcase properties.
Founded in 2016, Hospitable is a vacation rental software provider offering a suite of tools that empower hosts to automate the most time-consuming elements of hosting. Hosts use Hospitable to answer 90% of guest messages with AI-powered automated messaging, to automate their team notifications so they never miss a clean, and to avoid double bookings with a synchronized calendar across booking channels.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
