2. Personalizing content discovery
Gemini powers AI-powered search, helping media and entertainment companies deliver personalized experiences on a new level. With Gemini, brands can more easily provide people with real-time recommendations tailored to their personal preferences and mood.
As one example, LIV Golf, in partnership with Google Cloud and PMY Group, is using Gemini to build features like “Any Shot, Any Time,” which allows fans to choose exactly which golfers, teams or groups they want to watch. Viewers can also browse searchable and customizable on-demand highlight reels from any round of any LIV tournament.
In addition, AI-powered search and recommendation experiences with Gemini can provide media and entertainment companies with valuable information about customers’ viewing habits, the devices they prefer and content performance. These companies can then better engage, grow and retain their audiences. After introducing AI-powered search, Starz viewers were 40% more likely to interact with content and 70% more likely to finish what they started.
3. Simplifying creative workflows
Using gen AI, media and entertainment companies are rethinking traditional, cumbersome workflows. Gemini’s multimodal capabilities are especially useful for assisting with repetitive, manual tasks that take time away from valuable creative work. Gemini can help optimize content libraries, extracting important metadata from videos, images, audio files or text. It can also use this information to improve — or even correct — existing titles and descriptions to make content easier to find and access.
With help from Gemini, FOX Sports automated the previously manual process of searching and tagging video content. Now, staff can instantly search its library of nearly 2 million videos and images using natural language, drastically reducing the time it takes to find specific footage and produce new content for global audiences.
