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Don't Bank on Holiday Sales to Save Your Bottom Line — Here's How to Engage the Discount-Driven Customer Year-Round

Don’t Bank on Holiday Sales to Save Your Bottom Line — Here’s How to Engage the Discount-Driven Customer Year-Round

Opinions expressed by Entrepreneur contributors are their own. The holiday shopping frenzy — Black Friday, Cyber Monday, and every “deal day” in between — has become a staple of retail. In 2024, Black Friday alone saw a record $10.8 billion

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