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Loyalty Program Membership, Contribution, Liability, and Costs Continue to Grow

Loyalty Program Membership, Contribution, Liability, and Costs Continue to Grow

Loyalty Program Membership, Contribution, Liability, and Costs Continue to Grow – Image Credit CBRE    Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions. After analyzing

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