The Base Bronco Is Back for 2025—It Starts at $39,890

Update: Added 2025 Ford Bronco pricing.

• The 2025 Ford Bronco now has an optional matte film available from the factory.
• It can be used with any color and on all Bronco trims except the Raptor.
• Other changes include more standard equipment and the return of the Base trim level.

Ford has a few changes in store for the 2025 Bronco. It has more interior features, more standard equipment, and new appearance options. But let’s start with the most important news: The entry-level Bronco Base returns to the lineup after a yearlong vacation. Budget-minded off-road buyers rejoice. Ford hasn’t released pricing info, but we expect it to cost just over $40,000. 

Standard on all 2025 Broncos is a 12.0-inch digital driver display, which replaces the physical gauge cluster. To keep things a bit quieter on the road, additional sound insulation is added. There are more interior lights, too, and on four-door models, Ford adds climate vents for back-seat passengers. Should you opt for the upgraded stereo system, you’ll now get a 12-speaker setup with a new sub and a more powerful amplifier.

Those are neat, but the big news is an optional matte film that can be applied over any Bronco color. This is similar to the matte finish Ford debuted on the Mustang earlier this year, installed at the factory to turn the shiny paint job into a more subdued semi-gloss hue. It’s available for two-door and four-door models, but sadly not the Bronco Raptor.

Speaking of Raptor, the Black Appearance Package that debuted for the hardcore SUV in April is now available on standard trims. It includes a plethora of black for the removable hardtop, mirrors, door handles, fender flares, and grille. A special graphics package is included, and when added to a Bronco with the Sasquatch package, the wheels get a coat of black paint.

With the Bronco Base back in the lineup, entry-level pricing is back under $40,000 but only by the slimmest of margins. It starts at $39,980, including Ford’s $1,895 destination charge. Big Bend is up $740, and Heritage costs an extra $920. Prices are unchanged for other trims, including the $91,930 Bronco Raptor.

“Our customers asked for a smarter, better equipped, and more stylish Bronco that was more livable every day and just as capable of off-road adventures,” said Bronco Brand Manager Jason Hyde. “We responded with new standard technology and comfort features, heritage-inspired trims and options, and a durable exterior protection option, all so Bronco remains unmistakable on the road.”