Naked Wines in Australia: Everything you need to know

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Shopping for good wine shouldn’t be hard work. For over a decade, Naked Wines has been making it easier for wine lovers to enjoy premium wines crafted by independent Australian and New Zealand winemakers, delivered straight to your door.

Right now, new customers can enjoy $100 off their first 12-bottle case, plus free delivery. It’s the perfect way to explore exceptional wines at incredible value.

What is Naked Wines?

Naked Wines set out to transform the wine industry in 2012 by connecting wine lovers directly with independent winemakers. As of 2024, Naked Wines funds over 60 independent Aussie and Kiwi winemakers, as well as exclusive collaborations with renowned international winemakers like Daryl Groom, the talent behind Penfolds Grange.

With no commitments or membership fees, you can enjoy Naked Wines hassle-free. And the best part? Every bottle is a passion project from an independent winemaker, so by choosing Naked Wines, you’re helping to make their dreams a reality.

What makes Naked Wines worth it?

Unlike traditional bottle shops that mark up prices to cover advertising and middlemen costs, Naked Wines operates on a unique business model that benefits both winemakers and customers.

By funding winemakers upfront, Naked Wines removes the financial risks often faced by small producers. This lets winemakers focus on creating incredible wine while delivering savings of up to 30% compared to retail prices directly to customers.

Its 90,000-strong customer base (called Angels) enjoys access to a curated selection of premium, award-winning wines, all while enjoying significant savings. Whether you’re an aficionado or a casual wine lover, Naked Wines caters to all, offering outstanding value and a unique connection to independent winemakers.

How does Naked Wines work?

Here’s how Naked Wines ensures you get top-quality wines without breaking the bank:

● Cutting out middlemen: By bypassing retail markups and traditional advertising costs, Naked Wines passes significant savings directly to you.

● Investing in craftsmanship: Funding winemakers upfront enables them to concentrate on their craft rather than worrying about financial risks of the traditional wine market.

● Wide selection: Enjoy hundreds of wines, including exclusive collaborations with world-class winemakers.

● Satisfaction guaranteed: Don’t love a wine? No problem. Naked Wines will credit your account, so you’ll never pay for a bottle you don’t enjoy.

The new Angels offer: $100 off plus free delivery

As a new Naked Wines Angel, you can claim $100 off your first order of 12 bottles (minimum spend: $155.88). That means you’ll pay as little as $7.50 per bottle for top-notch wines, with free delivery included for your initial order. Whether you prefer red, white, or mixed cases, there’s an option to suit your taste.

To redeem this offer, simply click this link and follow the instructions. Keep in mind that this deal is available to first-time Naked Wines customers only. Terms and conditions apply, and it cannot be combined with other promotions.

Naked Wines Angel membership perks

Becoming a Naked Wines Angel unlocks a host of exclusive benefits beyond this initial offer:

● Monthly credit: Angels contribute an adjustable $40 monthly credit into their accounts, which they can use to purchase wines whenever they choose.

● Better wines for less: By going direct, you get to enjoy savings of up to 30% on every bottle of your delectable drops.

● Personalised recommendations: Naked Wines’ recommendation system curates wines tailored to your preferences, taking the guesswork out of discovering great options.

● Community connection: Connect with winemakers and fellow Angels by sharing reviews, ratings, and stories in the Naked Wines community.

How Much does an Angels membership cost?

Angel membership is flexible and transparent. The $40 monthly contribution goes directly to your future wine orders, meaning you’re building a balance to use as you please. There are no binding commitments or hidden fees, so you’re always in control of your membership.

What’s more, your contributions directly support and fund independent winemakers, ensuring access to sensational sips while making a meaningful impact on the winemaking community.

Where does Naked Wines deliver?

Naked Wines delivers to most major Australian cities and their surrounding areas. For metro areas like Sydney, Melbourne, and Perth, next-day delivery is available on orders placed before 3pm.

Regional and rural delivery options are also available, but be sure to check your postcode on the Naked Wines delivery calculator to confirm price and availability.

Is Naked Wines right for you?

Whatever your level of wine knowledge, Naked Wines is designed to cater to a range of preferences. Whether you’re a wine novice or a seasoned enthusiast, Naked Wines offers something for everyone.

If you’re new to wine, Naked Wines offers an accessible way to explore a diverse array of options at affordable prices. For avid wine lovers and collectors, it provides a chance to discover exclusive bottles and support skilled, independent winemakers. Shoppers on the hunt for thoughtful gifts will also find unique selections perfect for any occasion.

Getting started with Naked Wines

Ready to transform your wine experience? Here’s where to start:

1. Claim Your Offer: Redeem your $100 off voucher and receive 12 premium bottles, handpicked just for you. You can do that right here.

2. Sign Up: After you redeem your offer, sign up to become a Naked Wines Angel to unlock ongoing benefits and savings.

3. Take the Quiz: Take the Naked Wines quiz to find wines that match your tastes.

4. Enjoy Great Wine: Sit back and savour great wine delivered straight to your door, all while supporting passionate independent winemakers.

Terms and conditions apply. See more here.