Dream Golf expands its leadership with Olivia Herrick as Creative Director and Chad Turner as Director of Retail, enhancing branding and retail strategy across its growing golf destination portfolio.
CHICAGO, IL – Dream Golf announced that it is expanding its team of leading industry marketing and operations professionals, naming brand maven Olivia Herrick as Creative Director and Bandon Dunes merchandising mastermind Chad Turner Director of Retail. Dream Golf is a growing collection of golf destinations owned and operated by the Keiser family, including Bandon Dunes in Oregon and Sand Valley in Wisconsin, with emerging properties Rodeo Dunes in Colorado and Wild Spring Dunes in Texas.
Olivia Herrick
Herrick is a renowned designer and branding expert joining Dream Golf after over nine years of running Olivia Herrick Design, where she launched over 90 visual brands and honed her niche within the golf industry. She brings a keen understanding and passion for the brand, having worked with the team through Olivia Herrick Design to develop logos for the Sandbox, Lido and Sedge Valley courses at Sand Valley, Shorty’s at Bandon Dunes, and most recently, Rodeo Dunes. In her new full-time role, she will be responsible for creating brand and design directions for the company and its new destinations, working with resort teams on brand and identity initiatives, and, broadly, enhancing the experience of guests and enthusiasts across the Dream Golf collection. She will also oversee production of the annual Dream Golf Magazine.
Chad Turner
Turner brings 13 years of extensive and valuable experience in golf and retail from his tenure at the award-winning Bandon Dunes in Oregon. His new position entails taking charge of the portfolio’s retail strategy, developing and managing strategic partnerships, and overseeing all aspects of retail planning and operations. Responsibilities will extend to overseeing retail planning across all Dream Golf properties, collaborating closely with each unique resort. Turner’s primary objectives will be to drive revenue growth, enhance brand presence and ensure the efficiency of retail operations. Additionally, he will oversee future retail property planning, direct the e-commerce strategy and support the brand committee. The retail teams at each Dream Golf resort will collaborate with Turner to develop comprehensive buying strategies that capitalize on vendor relationships, product mix and the sharing of best practices.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
