Snoop Dogg has inked a partnership with NBCUniversal that will see the multihyphenate and his Death Row Pictures working with studio verticals on projects that span film, television, sports and streaming.
The multi-year deal, announced today by NBCUniversal chairman Donna Langley, is a first-look pact in film and television. “There’s only one Snoop, and we’re so excited for him to join our unbelievable roster of creative partners,” said Langley.
Death Row is already working with the studio on a biopic about the rapper turned media darling that is set to be written by Joe Robert Cole and produced by Brian Grazer. On the television front, Snoop will return to NBC competition series The Voice this Fall as a judge for Season 28. And, this past summer, he joined NBC and Peacock’s coverage of the 2024 Olympic Games in Paris.
Snoop said in a statement, “Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home. The Dogg has officially moved into the neighborhood, ya dig?”
Death Row Pictures is headed by Snoop and President Sara Ramaker. Kevyn Woods, Keifer Moore, and Torre Blake round out the Death Row team. The company will now be based on the Universal Studios Lot.
Snoop is represented by WME and Yorn Levin.
