Jesser, the YouTuber billed as the largest sports creator on the platform, has signed with CAA for representation in all areas.
Jesser (full name: Jesse Riedel) currently has nearly 29 million subscribers on YouTube, where his channel has generated more than 7 billion lifetime views. According to his team, Jesser has more than 36 million followers across social media. He was previously repped by Night.
Riedel, 26, is a three-time winner of the Streamy Awards’ Sports Creator of the Year award. He is known primarily for his basketball videos and gameshow-like formats on his YouTube channel. His videos have featured collaborations with sports stars including Jalen Ramsey, Damian Lillard and James Harden, as well as CAA clients Jaren Jackson Jr. and Julius Randle. Jesser’s popular YouTube series “Guess the NBA Player” has featured stars including Giannis Antetokounmpo, Gilbert Arenas and Chet Holmgren.
Jesser has been a marquee creator partner for the NBA for several years, having been a part of the judge’s table for the 2025 NBA Slam Dunk Contest, appearing in multiple celebrity all-star games and launching an official apparel collab with the league last year.
Riedel is the founder of Bucketsquad, a multichannel creator-centered content and commerce company. Its sports and streetwear brand, Bucketsquad Apparel, launched in 2022 and will generate “eight figures” in direct-to-consumer ecommerce revenue in 2025, the company says. In addition, Jesser has worked with brands such as Nike, Gatorade, DraftKings, Adidas, SoFi, Meta, EA Sports, Under Armour, Nintendo, Nerf, Reebok, Axe, Amazon, Champs and Sour Patch Kids.
Jesser is expanding his brand and content into soccer, football and baseball, and will be hosting live events this year such as his upcoming creator basketball event on June 21, 2025, at VidCon in Anaheim.
